Having opened Toys in Babeland in 1993, she's had nearly a decade of experience selling and using the stuff. There I met the store's co-owner, Claire Cavanah, to learn about sexual lubricants. The storefront doesn't scream 'sex shop' to passers-by, but it's a famous emporium of sexual aids. Tucked away in New York's Lower East Side, among a jumble of old tenement buildings crisscrossed with iron fire escapes, is a boutique called Toys in Babeland.